Develop and publish cultural and vernacular mobile games.
India, although with its huge smart phone user base of 300 M+ doesn’t have much Indianised games to play. Majority of Indians are comfortable with their native language and need to address their interest. "Jalebi- a desi word game", is a MVP launched by Happy Adda in Aug 2016, already crossed 500,000 Daily Active Users. Happy Adda Studios is gamifying the cultural and vernacular content and offers to smart phone users. We are accelerated by Google through its Google Developers Launchpad program.
Most of the localized games are around cricket, Bollywood Movie IP’s and Indian Card games which are not really touching cultural and lingual diversities of India. Happy Adda started by concentrating on huge untapped market of localized games with cultural attribution. This is proved with the traction and virality "Jalebi- a desi word game" received till date and still huge potential for growth.
By tapping the newly entering smart phone user base, we are able to identify the unique traits of those users, thus targeting our ads and product services to them in various ways that were not thought of earlier. Our immediate plan of action to bring TV viewers get connected to smart phones is a well articulated method of increasing engagement of users on "Jalebi". Also many advertisers are keen in utilizing our ad space so they can target the right audience.