frapp is creating the homepage of a student's life, built around a verified digital student profile.
Frapp helps students in India can get a digital verified student ID, which helps them get benefits such as work experiences, part time internships, exclusive offers and discounts from their favourite brands and other utilities to enhance their student life! Frapp makes it easy for brands run data driven campaigns to reach out to students, thanks to the verified student profiles. Brands use Frapp for increasing student market and mind share and to fill short term work force needs.
Globally students get access to student benefits based on their .edu ID, an identifier that they are students. This infrastructure is not present in India, which is where Frapp enters. Frapp allows an Indian student get a digital verified student ID instantly just with an image of their college ID card and social profiles. The verified student profiles are massive data points to help brands to reach out to students based on data, and also get access to multiple touch points via one platform.
There are over 4.5 crore students in India between the age of 16-23, with an active internet connection but no access to benefits like their global peers. Similarly, reaching out to students for brands has been tough with multiple touchpoints with low or no ways to measure the RoIs. Frapp is a market creator, focusing on the sweetspot that lies between brands and verified students which enables brands to reach out to students backed by data and to accomplish any student focused objectives from 1