Technology progress – curse or blessing?

Technology sometimes evolves so quickly that it seems we have no control over its development. Their progress does not follow a technical but above all a social logic. What seems safe today may already be obsolete tomorrow.

New technology is constantly penetrating everyday lives: While inventions such as the railroad, the car, and even the telephone took decades to establish themselves across the board and to become a natural part of work and private life, the computer and the Internet made it to a large extent shorter time. Technical change is accelerating and with it the social change it has triggered.

Technical constraint?

Modern societies seem to be driven by technical innovations: You can hardly avoid them, but experience them as a kind of practical constraint that dominates you and dictates how you should use them. And companies such as Forex broker are literally forced to keep up with the enormous pace of the technological arms race, which is constantly generating innovative products.

The social construction of technology

A good example of this social logic is the history of the electric car: at the beginning of the 20th century, the electric motor was the most common form of drive until it was ousted by the internal combustion engine. Technically speaking, a lot spoke in favor of the electric motor. There were sufficient technical expertise and industrial know-how in the emerging electronics industry. In spite of this, an alliance of different interest groups finally pushed through the internal combustion engine. In addition to the wealthy townspeople who used the car for pleasure tours, farmers and country doctors, in particular, benefited from the mobile power source.

Technology assessment – a look into the future

The sociology of technology focuses on the social processes of technology construction and thus contributes to a deeper understanding of the interaction between technology and society. It also shows design options. It makes sense to think intensively about the possible social consequences of technology in the early stages of technical innovations. This is where the technology assessment comes in: It develops future scenarios – with the participation of experts and laypersons – and tries to anticipate possible opportunities and risks of new technology.

Affiliate Marketing Technological Aspects

Since affiliate marketing is operated through website utilization with the help of internet connection, this industry entails various aspects of technology. Technology within the system or software apps are hardly needed to be able to run this business. Moreover, incorporating technology is also a way to build your business finance the right way. Below are some of the technological aspects that have great impact on affiliate marketing industry.

Affiliate Tracking

Commonly, this technological aspect is offered by committed solutions provider. However, an affiliate network provides this tracking system to large group of affiliate programs. There are even committed marketers who contribute, while some retailers are using their built-in solutions. Examples of it are the Amazon.com and Affiliate Institute where reviews are all good and even Deadline News mentions Affiliate Institute lately.

Affiliate cookies

Mostly, cookies are benevolent and harmless. It should not have sensible information. However, cookies are often blocked by most software like the privacy or the antivirus software.

Cookies generally monitor lots of transactions with affiliate marketing industry. Looking back, Amazon was the first affiliate program that used cookies.

Flash cookies

In order to avoid the blockage issues of cookies, the Flashed-based tracking (Adobe) was created. This tracking system utilizes the internal storage to carry out the same function to cookies. However, keep in mind that Flash cookies are more difficult to delete compared to the ordinary cookies. Moreover, the Flash cookies are prone to instill problems concerning the browsers. In case they are not capable of displaying the Flash, it simply means that they can destroy the process of the affiliate link.

HTTP e-tag

The implementation of e-tag is grouped via the tracking approach system. Initially, it was the cookies, then the Adobe Flash Cookies, and the e-tag. Basically, e-tag is a set of data recorded in the cache of the web browser. It is commonly used by most of the affiliate networks and tracking systems nowadays.

IP address

One way to determine you via the online system is through your IP address. There are instances that many locations or ISP partake on similar IP address utilizing different units. This simply means that it is not as safe as it is. However, as an alternative and helpful backup, this one can be beneficial. In the case of affiliate tracking, IP addresses do not act to allocate commissions. Instead, its purpose is to identify frauds and non-compliant behavior.

Residual tracking

This tracking mode permits affiliates to make commission over a long time period. Another way could be by producing constant relationship among client and their affiliate. The good thing about residual tracking is that it do not depend on cookies and any other tracking system.

Promotion specific tracking

Affiliate tracking using this mode is through offering of exclusive promotions and deals. But, these kind of promotions are applicable on just one partner. That’s why it is advisable to distribute every campaign activities to the affiliate partner. To do this, affiliate networks should be tracked.